Via THE NATION: Toyota has lost its passenger-car crown in Thailand to arch-rival Honda for the first time in history.
Toyota started trailing behind Honda by as many as 18,000 units after the third quarter of last year but managed to close the gap dramatically during the final quarter thanks to the popularity of its Yaris eco-car.
However, by year-end the world's largest auto company was unable to overtake Honda, finishing about 3,000 units behind. Honda sold 193,185 passenger cars, up 18.2 per cent, while Toyota sold 190,101, down 15.4 per cent.
However, the gap is much larger - 213,155 units - in figures compiled by the Japan Chamber of Commerce, which includes sport-utility vehicles such as the Honda CR-V and Mazda CX-5 in the passenger-car segment. Toyota's report places the CR-V and CX-5 in the commercial-vehicle segment.
Toyota started trailing behind Honda by as many as 18,000 units after the third quarter of last year but managed to close the gap dramatically during the final quarter thanks to the popularity of its Yaris eco-car.
However, by year-end the world's largest auto company was unable to overtake Honda, finishing about 3,000 units behind. Honda sold 193,185 passenger cars, up 18.2 per cent, while Toyota sold 190,101, down 15.4 per cent.
However, the gap is much larger - 213,155 units - in figures compiled by the Japan Chamber of Commerce, which includes sport-utility vehicles such as the Honda CR-V and Mazda CX-5 in the passenger-car segment. Toyota's report places the CR-V and CX-5 in the commercial-vehicle segment.
"We lost and that is not good, but on the other hand we couldn't help it, as the Yaris came out only during the final two months while Honda was able to capitalise on its eco-car during the whole year," Kyoichi Tanada, president of Toyota Motor Thailand Co, said yesterday during their annual press conference.
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